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Plenti, the first U.S.-based coalition loyalty program, welcomed its first grocer partner this week: Southeastern Grocers LLC, the parent company of popular chains BI-LO, Fresco y Más, Harveys, and Winn-Dixie.
Plenti will be introduced in these stores beginning April 5.
As the grocery category in the U.S. is highly regionalized, Plenti expects to expand the coalition with new grocery partners over time in more regions across the country.
Sharry Cramond, CMO for Southeastern Grocers, explained to Loyalty360 why the company chose....
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