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Pizza Hut has enjoyed 12 times return on ROI from customer engagement in the past year since it has used a new solution to target customers through mobile, social, and in-store.
Pizza Hut uses Capillary’s Customer Intelligence solution to incrementally capture, structure, and leverage large quantities of customer data. This solution enables Pizza Hut to break down its massive customer base into numerous clusters and micro-clusters based on expressed characteristics, purchase tendencies, and behavioral indicators. Resulting fact-based....
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