Monoprix, one of France’s leading retailers, launched a targeted mailing plan in 2010 that sends 600,000 unique emails every month as part of an overall customer-centric plan that has yielded more valuable insights.
Monoprix CEO Stephane Maquaire and dunnhumby France COO Emmanuel Déchelette discussed the pursuit of customer-centricity during a session at the National Retail Federation this week titled, “Using Customer Data to Increase Profits and Keep Customers for Life.”
Monoprix has partnered with dunnhumby, the....