Personalization Sets Apart and Builds Brand Loyalty is an online destination for fine jewelry that is completely customizable. Using the latest advancements in manufacturing and web technology, Jewlr’s online system gives its customers the unique ability to create and visualize rings, necklaces, charms and more, personalized specifically for them. Offering a variety of precious metals, gemstones, and engraving options, Jewlr lets the customer create a gift like no other that is truly one-of-a-kind.

Personalization is the driving force behind and one that creates an extraordinary online customer experience. The custom items are manufactured in North America in just a few days, and shipped directly to customers throughout the world.

Heidi Knobovitch, Head of Business Development & Strategic Partnerships at, talked to Loyalty360 about the differentiating assets that helps the company spark brand loyalty.

“The ability to personalize our jewelry is what really sets apart from other retailers,” she explained. “Our customers are able to build the item they want piece by piece, and watch it come to life right before their eyes. Knowing that their item is truly one-of-a-kind is important to our customers, and keeps them coming back. Further, we are able to offer our customers the latest in jewelry trends as they arise. An example of this is our latest best-selling ring, “The Duchess.” Inspired by Meghan Markle’s engagement ring, “The Duchess” was designed, manufactured, and sold mere hours after the engagement announcement.”

Knobovitch said has found great success with customer engagement.

“Because we are exclusively an online retailer, online marketing becomes a key factor in our business,” she said. “Jewelry is extremely visual, which is a huge advantage in building our social media presence. Through apps such as Facebook and Instagram, we are able to showcase our pieces, engage directly with customers, and encourage them to engage back. Most are eager to share their jewelry when they receive it, which creates great opportunities for organic marketing.”

The majority of’s website traffic is mobile.

“It is crucial for us to keep up with the ever-changing landscape of the mobile experience,” Knobovitch explained. “With that in mind, Jewlr prioritizes the creation of content that focuses on driving mobile customer engagement−content that is attention-grabbing, encourages engagement, and gets the all-important “click.”

At, success is predicated on creating unique designs, offering value-priced items and a no-hassle return policy, combined with superb personalized customer support.

“We are most proud of the platform we’ve developed that makes our customers so loyal to us,” Knobovitch said. “When it comes to jewelry design, we put them in control and let them create the piece that speaks best to their story. When customers receive their wedding bands, engagement rings, name necklaces, and more, when they see the quality and precision that Jewlr puts into our craft, it creates a trust and a bond that makes them want to return.” 

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