Personalization, done right, can be one of the most powerful tools a loyalty marketer can attain.
Andrew Gazdecki, CEO, and founder of Bizness Apps believes that there are inherent challenges associated with personalization for loyalty marketers.
“Personalization is only as powerful as the information you have about the customer,” Gazdecki explained. “If that information is incorrect, it makes a great experience worse. If you only have their first name, it falls flat and boring. The more information you can collect....