PerDM are able to capture, report and upload data from the point of sale, this real-time reporting has led the field marketing firm to exceed clients expectations by generating a higher quality lead and improving retention rates
PerDM upgraded their reporting processes in August last year as part of their on-going business development review process which aims to offer a more streamlined reporting suite for their clientele. PerDM’s regulatory framework is intended to ensure that all work carried out on behalf of their clients is consistently maintained at a benchmark set by the individual brands they represent.
Using reporting software, PerDM has created many productivity gains in its ability to manage a variety of campaigns over multiple markets and financial reporting processes. These improvements help the firm to present data across a range of fields including acquisitions in targeted marketing territory, sales by demographics and comparisons between event and residential performance.
Following the announcement of PerDM’s implementation of the new reporting last year, Director Ian Attwood said ‘This process means sales figures or leads generated can be reported each day and in real time. Working with a large portfolio of clients, all of whom are from different industries means we must be efficient, precise and compliant. The ability to report data immediately improves the entire reporting process’ says Ian Attwood, Director of PerDM.
PerDM believe high-quality reporting lies at the heart of strong and sustainable organisations, enabling stakeholder decision making, better internal decision making, and contributing to the successful management of business brands.
‘The data collected since the implementation last year has proved invaluable for many of the brands we represent. By reviewing the data captured on a regular basis we can help our clients make more informed decisions, identify their competitors USP’s, examine which services are in the forefront of their customers minds and determine how they can change their marketing message and processes to reduce the risk of lost sales in the future’ says Ian Attwood.