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Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners.
In the first, slated to launch in mid-May, the beverage maker will roll out Pepsi Loot, an iPhone app that will use the geo-location abilities of users’ mobile phones to identify and direct them to nearby restaurants that serve Pepsi beverages, both chains such as Taco Bell, Pizza Hut, IHOP, Popeye&rsquo....
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