Officials at Papa Murphy’s, the take ‘n’ bake pizza chain with more than 1,500 locations, always want to re-engage customers with compelling values whenever possible. After partnering with precision marketing company Bridg, Papa Murphy’s identified and segmented actual customers and connected with them via tailored ads on their digital channels, significantly increasing return visits and driving measurable results. That re-engagement has gone a long way in fostering brand loyalty at Papa Murphy’s. Through....

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