NEW YORK — Louisville-based Papa John’s International is debuting a national loyalty program, hoping that hooking more customers can help it keep up with surging sales at rival chains Domino’s and Pizza Hut, part of Louisville-based Yum Brands Inc.
The loyalty program, called Papa Points, is part of the recent multimillion dollar overhaul of Papa John’s website, where customers place about a quarter of orders. Papa John’s expects that half of all orders will come through its website in the near future....