One metric that nearly every company monitors as an indicator of customer loyalty is NPS or a variation of it. The reason for this is that in an age where peer recommendations are as important (if not more so) as celebrity endorsements, engaging a customer to the point of influencing their network of friends and family is a telltale benchmark of strong CX.
In light of this significance, market research firm YouGov BrandIndex recently measured brand loyalty in the dining vertical according to this measurement, surveying customers....