Pancheros Mexican Grill has found the key to unlocking the hearts, minds and appetites of its guests – a powerful loyalty program that consistently delivers value to fans. As evidenced during a loyalty program promotion centered on Cinco de Mayo, Pancheros is mobilizing its cult-like following like never before. During the early-May marketing event, several of the brand’s stores more than doubled their sales compared to a year ago and set single-day revenue records. Loyalty program signups are now reaching all-time highs....

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