A population of mobile savvy and digitally connected people now means that consumers are more empowered than ever. Information overload is also giving consumers more choice and making them increasingly brand conscious. To optimize the customer experience, brands must try to stay one step ahead. For many, this also means embracing a host of digital and mobile customer engagement solutions to become more customer-centric.
To overcome these new marketing challenges, many brands are turning to outside companies for help in harnessing the technological power they need. One such company is called Oxygen8 SA, a UK based integrated mobile technology provider that promises to increase customer engagement in an age of digital transformation.
Oxygen8 SA is now offering a mobile customer engagement tool called “Engage.” And after a successful launch in the UK and across Europe, Oxygen8 is now bringing Engage, which provides interactive mobile marketing campaigns and creative customer engagement solutions, to the South African market.
“With the tools to help enhance and improve interactions with customers, companies can fully embrace the power of mobile as a multi-channel tool, ensuring personal and meaningful engagement every time,” said Tony Smith, CEO of Oxygen8 SA. “This is achieved by installing effective mobile engagement solutions.”
Engage works by targeting customers through personalized and relevant SMS messaging based on their established preferences and interests. In addition to SMS, Engage allows brands to easily design an array of customized mobile marketing initiatives by leveraging a campaign calendar, mobile page builder, and even mobile surveys. Engage also helps retailers easily administer campaigns though a content management systems that includes data and reporting features.
These features will help brands understand their customers better. Engage will capture essential customer data, provide feedback, and show which communication channels customers prefer.
Engage has already helped the customer engagement efforts of other major organizations such as Aer Lingus, an international Irish airline, and more
“As with Aer Lingus, our mobile engagement solution has significantly improved customer engagement in other large international brands, such as Hermes, Paddy Power and Unilever, to name a few,” Smith said. “Engage enabled these companies to reach their goal of building brand loyalty and recognition through the relevant communication channels.”
This gives Smith confidence that Engage will continue to bring customer engagement success to businesses across Europe, and now South Africa.
“Having had success abroad with the Engage solution and then launching it in South Africa, we have experienced a quick uptake from our local customer base in the mining, media, leisure, resources and manufacturing sectors,” Smith said.