It was announced nearly two months ago, but the ink has finally dried on the contract. Vitrue has been swallowed by Oracle as it continues to build and peruse social media capabilities that will tie into its customer experience management strategy.
Oracle, Vitrue
Terms of the deal have not been released — much like the recent Involver acquisition — and not a lot has changed since the deal was first announced in May, certainly not for Oracle.
For Vitrue it’s been a little bit different; no sooner had it....