There are two reasons for opt out, frequency and relevancy. How can brands or marketers most effectively address these to make sure campaigns are meeting both of these requirements?
This is a particularly hot area right now, and we are seeing a lot of interest in this area of opt out management. If you ask a marketer the problem they are having with opt out it is different than what others in the organization would say. All too often we say opt out management and hear that is associated with compliance, but as marketers we know it....