Research shows 60 percent of vehicle shopping time is spent on the Internet; Online search is the “New Yellow Pages”
SOUTHFIELD, Mich. and ATLANTA, Feb. 4, 2011—Consumers who use the Internet to shop for a new vehicle spend an average of 18-19 hours researching new and used vehicle purchases, according to the recent Automotive Buyer Influence Study conducted by Polk and AutoTrader.com. In both segments (new and used purchasers), approximately 60 percent of shopping time was spent online.
The study also....