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Auto manufacturers can gain a significant advantage in the brand loyalty/customer satisfaction department if they use online shopping tools on their websites, according to the J.D. Power 2016 Manufacturer Website Evaluation Study—Summer.
In its 17th year, this semiannual study measures the usefulness of automotive manufacturer websites during the new-vehicle shopping process by examining four key measures (in order of importance): Information/content, appearance, speed and navigation. Satisfaction is calculated on a 1,000-point....
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