Technology is changing the way companies hype their products and how they connect with customers, but does this new brand proselytizing have limits?
A newly launched social media campaign by popular frozen dessert chain Tasti D-Lite is testing those very boundaries. The company has introduced a customer loyalty program that simultaneously rewards its patrons, while helping them spread the word online, in the form of automated updates via Twitter and Foursquare.
Here’s how it works: participants who register their loyalty programme....