Most marketers think a Facebook “like” is an endorsement of content, while users more often view it as a show of loyalty
While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story. “Points, coupons and freebies are great for grabbing initial attention,” said Krista Garcia, eMarketer analyst and author of the new report, “Social....