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This week Wells Fargo launched its Wells Fargo Wallet nationally to create a seamless customer experience.
Jim Smith, Head of Wells Fargo Virtual Channels at Wells Fargo, participated in a Q&A with Loyalty360 to talk more about this significant launch.
What factors prompted Wells Fargo to launch its mobile wallet and what are your goals for it from a customer experience/customer engagement perspective?
Smith: Wells Fargo Wallet is another easy, convenient and secure way for our customers to make payments from an Android phone....
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