OfficeMax launched a location-based rewards program this week that allows consumers to receive a $10 virtual savings card for “checking in” at any retail location using Facebook Places.
The goal of the program, designed by OfficeMax’s social media AOR Tribal DDB New York, is to increase consumer participation in the company’s ink recycling and refilling program. The company created the initiative in 2006 to allow consumers to refill empty ink cartridges at up to 50% savings compared with buying a new cartridge.
“We’ve always had a commitment to sustainability,” said Mark Andeer, VP of brand strategy at OfficeMax. “We looked at this program as combining sustainability with this new medium as a great way to engage our fans.”
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