Office Depot will increase its marketing to reverse its fourth-quarter and full-year 2010 results, said Neil Austrian, interim chairman and CEO, on a February 22 earnings call.
Austrian said the company will “market our products and services as never before” to improve earnings in 2011. Office Depot’s full-year 2010 sales dropped 4% to $11.6 billion, compared with the 2009 fiscal year. Its net earnings were $30 million for full-year 2010, which ended January 30, compared with a loss of $71 million in its....