Office Depot is running instant win giveaways to drive retail traffic and sales via a new campaign that offers consumers a total of $500,000 in mobile gift cards.

The company partnered with SpyderLynk for the mobile initiative. The back-to-school mobile campaign was developed by Momenturn and uses SypderLynk’s SnapTags that lets consumers scan or text to score big savings.

“SnapTags give us the ability to engage with consumers during the important back-to-school season by offering great deals which can be accessed by simply snapping and sending a picture to us through SpyderLynk’s platform,” said Jason Shockley, senior manager of public relations at Office Depot.

“Consumers don’t have to worry about clipping coupons or entering sweepstakes to win,” he said. “It’s such a simple way to reward consumers for coming to our stores for their school supplies.

“If they win one of our mobile gift cards, they can redeem them instantly by simply taking their mobile phone to the check out and the cashier simply enters the discount code to redeem the gift card.”

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