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Despite the growth of e-commerce and its incredible convenience, most consumers shop at brick-and-mortar stores, according to a new study from the National Retail Federation.
In fact, the study shows that only about a fifth of U.S. consumers are primarily online shoppers; more than three-quarters are shopping at brick-and-mortar stores, which is as much or more than they did a year ago.
The NRF launched Consumer View, a new quarterly report designed to gauge consumer behavior and shopping trends related to stores, online channels....
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