NRF divisions Shop.org and the Retail Advertising & Marketing Association (RAMA) joined forces to stage the inaugural Retail Innovation & Marketing Conference, held March 2-4 in San Francisco. The agenda for the sold-out conference was specifically designed to address the issues most critical to digital retail and marketing and advertising professionals.
In a session titled “The Mobile Revolution,” shopkick co-founder Cyriac Roeding told a capacity audience how cell phones are poised to become a major factor....