It is a growing trend across the customer experience and business marketing landscape. More and more organizations are coming to understand and embrace the value and opportunity that a quality loyalty program can bring.
As some brands bring completely new loyalty programs into existence, others, such as Norwegian Airlines, are revamping and expanding existing rewards schemes.
In an effort to enhance customer engagement, Norwegian Airlines has just made some exciting announcements for members of Norwegian Reward, its very popular loyalty program.
Norwegian Reward, the loyalty program that gives members CashPoints every time they fly, has introduced a wide range of additional incentives.
“Norwegian Reward is unlike any other loyalty program in the skies and now we have made it easier than ever for members to benefit from flying Norwegian,” said Brede Huser, VP of Norwegian Reward. “Customer loyalty is important to cementing our future international growth, and in addition to providing passengers the highest quality and services, rewarding our loyal members is a simple way of showing appreciation and retaining customers.
Effective immediately, Norwegian Reward will let its more than 300,000 members chose the rewards based on how many flights they take annually. Some of these new opportunities include a 2% increase in the CashPoint points earned, complimentary seat reservations, free baggage check and carry on and more.
“With this in mind, Norwegian Reward members have taken 20 per cent more flights over the past year as we have enhanced the scheme including extending the amount of time members can claim CashPoints,” Huser continued. “By introducing rewards, our members have more flexibility and can easily keep costs to a minimum that will improve their overall travel experience with Norwegian.”
The more flights members take every year, the more chances they will have to decide which of the four new enhancements will best fit their needs.
This new move by Norwegian Reward also demonstrates the airlines commitment to introduce a higher degree of personalization into its customer engagement strategy, which is something that is becoming increasingly valuable to consumers all across the world.