Five years ago, officials at The North Face -- one of the world’s premier suppliers of authentic, innovative, and technically advanced outdoor apparel, equipment and footwear – wondered what a CRM program would look like. Now, six months removed from the launch of VIPeak – its new customer rewards loyalty program – The North Face officials are highly satisfied. “We’ve looked at loyalty for a long time,” Aaron Carpenter, VP of Global Marketing for The Face, told Loyalty 360. “Five years ago we....

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