Nordstrom is always looking for ways to enhance its customer experience. With an assist from CashStar, Nordstrom launched an elevated e-commerce platform for the fashion specialty retailer to sell plastic and digital business-to-business (B2B) gift cards.
The CashStar Business platform enables Nordstrom to create Gift Cards for Business, a new program specifically for gift card business partners. This new program will allow Nordstrom to accelerate its growth in the B2B gift card space and widen its ability to sell to....