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Nordstrom – operator of 381 stores in 40 states, including the Nordstrom Rack and Trunk Club brands – recently launched See You Tomorrow, providing customers an online resale site and the opportunity to buy secondhand garments at the brand’s flagship store in New York City.
“The resale shop will feature a thoughtfully edited, authenticated assortment of pre-loved apparel and accessories from highly coveted brands,” according to a Nordstrom press release. “The shop is another avenue for the retailer to encourage discovery and engagement with customers.”
Merchandise in the shop initially will come from the Nordstrom Quality Center, a location for returned and damaged goods. Nordstrom says all of those items will be cleaned, repaired and refurbished prior to being available through See You Tomorrow.
Customers can receive Nordstrom gift cards when they provide used clothes to the customer intake program at the Nordstrom NYC Flagship store. The gift cards can be used at Nordstrom, Nordstrom Rack, HauteLook and Trunk Club stores, as well as Nordstrom.com and NordstromRack.com. The company says an online intake program – in which people can mail in items – will be available soon.
Olivia Kim, vice president of creative projects at Nordstrom, will serve as the curator of See You Tomorrow.
“We want to provide a unique and elevated resale shopping experience that encourages a sense of discovery and provides access to the brands our customers know and love, while giving them a convenient opportunity to participate in the circular fashion economy,” Kim said in the Nordstrom release. “We want our customers to feel good not only about what they’re buying, but how they’re buying it.”
The See You Tomorrow shop, which will include “women’s apparel, women’s shoes, handbags, men’s apparel, accessories and shoes, children’s wear and a limited selection of jewelry and watches,” also hits a chord with corporate social responsibility.
“In addition to providing customers more ways to engage with us, See You Tomorrow is another step we’re taking to actively support our commitment to sustainability,” Pete Nordstrom, co-president at Nordstrom, said in the release. “We’re excited to show our customers another way Nordstrom is striving to leave the world better than we found it and circular fashion is another piece to this puzzle.”
The backend of the resale platform is being operated through a partnership between Nordstrom and Yerdle, a San Francisco based manager of resale programs.
See You Tomorrow will move into and try to compete in a space currently occupied by shops such as Poshmark, The RealReal, thredUP, Vestiaire Collective, Rebag, and several more.
“There is a lot of disruption in the fashion retail business right now as brands work to meet changing customer preferences, including the rise in subscription and resell programs,” said Mark Johnson, CEO, Loyalty360. “An increasing number of fashion-focused consumers – both men and women – are looking for brands that can offer them the right products in the right places at the right time. By rethinking physical store experiences and complimenting them with cutting-edge digital solutions, retailers are seeing great opportunities to build new and enhance existing relationships with their customers.”
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