NISSAN is hoping to improve customer retention levels with a five-point plan for its dealer network.
Called ‘You+ Nissan Care’ the scheme aims to improve sales by ensuring existing customers get the best possible service.
‘The way you retain customers is to deliver them a decent service,’ explained Nissan GB boss Paul Willcox. ‘If you annoy customers and give them poor service, they won’t buy your car again.
‘We wanted to provide a customer promise, a commitment to customers which says that if....