When it comes to loyalty program science, Loyalty360 talked to Eoin O’Sullivan, Global Director of Business Intelligence at Snipp, to find out the latest trends that loyalty marketers should be aware of and incorporate into their respective business strategies. Can you talk about some of the new trends in loyalty program data science? O’Sullivan: Two big new trends are the integration of data science into application and the democratization or demystification of data science. Traditionally, data science was a....

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