CINCINNATI, Sep 13, 2011—Macy’s, Inc. today outlined a series of technology-related     innovations being launched or piloted in its stores and online sites as     part of the company’s omnichannel strategy to drive sales growth at     Macy’s and Bloomingdale’s. These innovations are designed to engage     customers and to make their shopping experience more convenient, fun and     interesting.

“As we build our culture of growth at Macy’s, Inc., it is important that     we develop and test new ideas so we can learn and continue to improve.      We are committed to leading in the adoption of technology that resonates     with our customers, recognizing that not every idea will prove to be     successful in the long-term,” said Terry J. Lundgren, Macy’s, Inc.      chairman, president and chief executive officer. “In particular, we are     using technology in our stores to mirror the online shopping experience,      and adding functionality and content online to provide customers with     additional assistance in product selection. The ultimate goal of our     omnichannel strategy is to build deeper relationships with customers and     to ensure Macy’s and Bloomingdale’s are accessible no matter how or when     our customers prefer to explore or shop.”

Macy’s, Inc. enjoys a growing reputation as a technology leader in the     retailing industry. L2, a think tank for digital innovation, recently     named Macy’s and Bloomingdale’s among its Top 10 retailers in Digital     IQ, based on digital competency and mastery of mobile and social     platforms. Macy’s was ranked #1 among 64 retail brands included in the     study.

Here are a few examples of tests and rollouts currently in progress     across the company involving new technology to benefit customers:

—      Macy’s nationwide Search & Send initiative is being expanded through       fulfillment of orders by a growing number of stores across the       country. Initially with Search & Send, every Macy’s store register was       enabled to find products that are out of stock or unavailable in that       particular location by accessing the online inventory.      Search & Send now has been expanded to also include fulfillment from       23 selected Macy’s stores across the country. In 2012, more than 100       Macy’s stores with broad merchandise assortments will be part of the       Search & Send fulfillment network—providing customers in every       Macy’s location with easy access to an expanded volume and variety of       inventory. Products bought in-store through Search & Send are       delivered to the customer’s home or workplace, with free shipping for       orders of $50 or more. The company also is testing the use of Macy’s       store fulfillment for selected items purchased online. Bloomingdale’s       provides fulfillment from all of its stores, as well as its online       inventory.

—      By early October, Macy’s will begin testing Beauty Spot, a new       cosmetics concept that allows customers to search and select products       from various product categories across multiple brands from a       custom-designed kiosk to be located prominently on the selling floor.      Customers interested in lipstick or foundation, for example, can       explore a wide range of alternatives, supported by detailed product       information, new ideas and testers. A dedicated Beauty Spot concierge       associate will be available to assist customers and process credit       card transactions using a hand-held mobile device. Powered by the 2nd       generation Intel(R) Core(TM) processors, Beauty Spot with       interactive touch screens will be tested in four Macy’s stores in New       Jersey, Texas and Virginia. Six Macy’s stores in Delaware, New Jersey,      Pennsylvania and Texas will test Beauty Spot without touch screens.      Intel and Macy’s collaborated to create an innovative solution using       the latest technology, including spot touch screen technology enabled       by Intel. The application was developed by Possible Worldwide in       partnership with Macy’s.

—      Macy’s and Bloomingdale’s stores have begun testing computer tablets       and hand-held devices to engage customers in selected merchandise       areas. This fall, about 350 stores will be using tablets to help       customers research and select skin care products at Macy’s and       Bloomingdale’s Clinique counters. In shoes, Bloomingdale’s will be       using tablets and hand-held devices in five stores to help customers       view and shop from the largest possible variety of styles and colors,      including products at other Bloomingdale’s stores. In fine jewelry, 25       Macy’s stores are beginning to use tablets to demonstrate product       features and offer coordinating jewelry pieces that may not be       available in that particular location. These items can be purchased       via the Macy’s Search & Send system.

— has launched a new denim fit finder for women. Powered by       True Fit(TM) fit personalization software, the function       allows online shoppers to select the perfect pair of jeans among all       denim brands offered by using an easy-to-use three-step       process based on a customer’s unique body and style preferences.      Recommended styles can be saved on the customer’s personal profile       page for future reference.

—      At the end of October, all Macy’s and Bloomingdale’s       furniture/mattress delivery associates will be equipped with computer       tablets to plan daily routes, find locations via GPS, record delivery       verification signatures, and access product and sales transaction       information on-site to answer customer questions. This use of       technology will improve customer service by more accurately predicting       arrival times and delivering furniture and mattresses on schedule.

—      Macy’s and Bloomingdale’s stores have begun to replace signature pads       at all 50,000 point-of-sale terminals with new customer response units       developed by Verifone. The rollout will be completed by fall 2012.      These new customer response units enable the company to test emerging       transaction-processing technologies. Among them is Google Wallet, a       smartphone application currently being tested in 219 Macy’s and       Bloomingdale’s stores in five markets (Chicago, Los Angeles, New York,      San Francisco and Washington, D.C.) that allows customers to “tap, pay       and save” when they use their phone as their wallet. Currently, Google       Wallet is available on a limited basis to users of Android Nexus S 4G       smartphones on the Sprint Network who are holders of certain Citi       MasterCards.

—      Beginning in late October, Macy’s will experiment with digital       receipts in 50 selected stores across the country. When making a       purchase, customers can choose to have a copy of their receipt emailed       to them. In spring 2012, Macy’s customers will also have the option to       select digital receipts only, thus eliminating the unnecessary use of       paper receipts. Digital receipts are a convenience for many customers       and will support the company’s sustainability objective of reducing       the use of paper in its business operations.

—      Macy’s and Bloomingdale’s have begun installing free Wi-Fi service in       stores nationwide to enable customer use of smartphone applications       and/or tablet technology for shopping. By the end of October, full       public Wi-Fi access will be activated in about 230 Macy’s and nine       Bloomingdale’s stores. In another 79 Macy’s stores, Wi-Fi access is       being installed in junior’s and young men’s departments to support the       company’s youth initiatives.

—      Macy’s and Bloomingdale’s have added live chats to their online       shopping sites, allowing customer service representatives to provide       real-time assistance to customers as they complete transactions.

Macy’s, Inc., with corporate offices in Cincinnati and New York, is one     of the nation’s premier retailers, with fiscal 2010 sales of $25     billion. The company operates about 850 department stores in 45 states,      the District of Columbia, Guam and Puerto Rico under the names of Macy’s     and Bloomingdale’s, as well as the and     websites. The company also operates four Bloomingdale’s Outlet stores.

All statements in this press release that are not statements of     historical fact are forward-looking statements within the meaning of the     Private Securities Litigation Reform Act of 1995. Such statements are     based upon the current beliefs and expectations of Macy’s management and     are subject to significant risks and uncertainties. Actual results could     differ materially from those expressed in or implied by the     forward-looking statements contained in this release because of a     variety of factors, including conditions to, or changes in the timing     of, proposed transactions, prevailing interest rates, changes in     expected synergies, cost savings and non-recurring charges, competitive     pressures from specialty stores, general merchandise stores,      manufacturers’ outlets, off-price and discount stores, new and     established forms of home shopping (including the Internet, mail-order     catalogs and television) and general consumer spending levels, including     the impact of the availability and level of consumer debt, the effect of     weather and other factors identified in documents filed by the company     with the Securities and Exchange Commission.

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