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In this day and age of customer-centricity, it’s alarming to read that most B2C companies don’t understand their customers. According to a new study released by Yesmail Interactive, in conjunction with Gleanster, a stunning 80% of consumer-facing companies don't understand their customers beyond basic demographics and purchase history.
According to the report, "Customer Lifecycle Engagement: Imperatives for Midsize-to-Large Companies," marketers think they know their customers well, but they lack the deep data....
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