X-Rite Inc., Grand Rapids, Mich., is launching Web and kiosk versions of software which the company expects to help paint manufacturers and retailers to build brand recognition and build customer loyalty.
Both versions of the software, PersonalDesigner PLUS, enable customers to upload digital photographs of their projects, identify the objects and areas to be painted and apply paint colors from a paint manufacturer's offerings. If photos aren’t available, customers can use templates and other elements of the software to build....