New Seasons: Finalist Preview in the Social Impact and Corporate Social Responsibility Category

Lindsay McCann, the Director of Customer Loyalty and Marketing at New Seasons Market, which is a finalist for the 2021 Loyalty360 Awards in in the Social Impact and Corporate Social Responsibility category. They will deliver their final presentation during Loyalty Expo this October.

McCann spoke with Loyalty360 CEO Mark Johnson about the campaign.

Founded in 2000, New Seasons Market is a Portland-based grocer with 19 grocery stores across the Pacific Northwest with more openings planned in the coming year. As the world’s first B Corp certified grocer, New Seasons is a pioneer of sustainable business and progressive employment practices, and maintains a strong commitment to serving local communities.

As part of New Seasons’ loyalty program, Gift It! underscores a commitment to local communities and customers. Clutch powers the New Seasons loyalty program and Gift It! campaign using a flexible reward currency model to facilitate the use of member rewards for charitable donations as described below. Neighbor Rewards + Gift It! Launched in early 2019, Neighbor Rewards is New Seasons’ loyalty program, focused on enriching the lives of customers and cultivating long-term relationships through relevant experiences and engagement, while bringing the community together.

When the COVID-19 pandemic hit, many people were looking for ways to help those in need, but fear of contagion and mandatory quarantine made it difficult to know what to do. New Seasons’ mission is to support the local community, and in April 2020, they swiftly implemented a new feature to their Loyalty program that did just that. The Gift It! program lets customers give their Loyalty rewards dollars to a local community partner or non-profit instead of redeeming them at their next visit.

The initial response to the campaign at the start of the pandemic was huge, and momentum continues to this day. The success of the campaign illustrates how well New Seasons understands their shoppers and their personal motivations, underscoring their commitment to the communities they serve.

To learn more about the Loyalty360 Awards and the Loyalty360 Expo, please visit HERE.

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