The most successful loyalty solutions incorporate ways to keep members engaged in the program. HelloWorld’s unique approach to driving loyalty includes chances to win, which are proven to spark interest and keep people coming back. But when it comes to winning contests, sweepstakes, and games within a loyalty program, what will actually move the needle? We set out to investigate with Janice Pollard, Director of PR at HelloWorld, in light of their new prizing research.
Q. HelloWorld has been engaging consumers on behalf of brands....