Marketing leaders to explore research during conference designed to help brands create truly customer-centric organizations

New research from SAS and Acxiom will be released at Loyalty Expo 2012.  The pieces “Facing the Challenges of Building Loyalty and Retention: The New Strategic imperative,” from SAS and “Making Every Interaction Count:  How Customer Intelligence Drives Customer Loyalty,” from Acxiom will be the focus of a keynote session being delivered by Mark Johnson, CEO at Loyalty 360 – The Loyalty Marketer’s Association; Tim Suther, Chief Marketing Officer and Senior Vice President at Acxiom; and, Pamela Prentice, Chief Researcher at SAS.  These industry leaders will examine:

Facing the Challenges of Building Loyalty and Retention: The New Strategic imperative.  Loyalty 360, in partnership with SAS, surveyed more than 150 customer loyalty and retention executives in both B2B and B2C industries and verticals.  The study examines how businesses are addressing their customer loyalty and retention efforts in the wake of changing market and customer dynamics, and points to a number of key elements that differentiate successful loyalty and retention programs from others. 

Making Every Interaction Count:  How Customer Intelligence Drives Customer Loyalty.  Loyalty 360, in partnership with Acxiom, polled 129 executives to take a closer at the customer retention strategies companies are using and the role that data and analytics are playing in these initiatives. The results of the research provide keen insight into the types of data brands are collecting, where and how they’re collecting it, challenges they must overcome so they can analyze the data, and how the insights gathered from the data are applied to enrich their loyalty methodologies.

“Loyalty marketing today has less to do with providing customers with cost savings and cheap offers, but everything to do with building long-term relationships with them” says Johnson. “Loyalty Expo is dedicated to arming attendees with latest research, actionable tools/strategies and thought-provoking insights they need to create multi-channel loyalty strategies that impact the bottom line.”

Loyalty Expo 2012 will be held March 18-20 at the Rosen Shingle Creek Hotel in Orlando, FL. Companies slated to attend/speak include Intel, Choice Hotels, Subway, Progressive Insurance, BP, Stub Hub, Under Armour, Papa John’s, AutoZone, Dunkin' Donuts, MoneyGram, Advance Auto, Spartan Stores, Guess, Citizen's Bank, Meijer, 24-Hour Fitness, Southwest Airlines, Lennox, Physician's Mutual, McDonald's, Wyndham, Sirius XM, Burger King, HP, T-Mobile, Ingersoll Rand, Medtronic, Hon Office Furniture, IHG, Red Robin, Green Mountain Coffee, Best Buy, Hilton, Nordstrom, Discover, Sylvan Learning Center, TransAmerica, Aetna, Travelocity, Sodexo, XO Communications, Mapco Express, American Express, Exxon Mobil, MasterCard, Groupon, ADP, Ameriprise Financial, Sunoco, Anthropologie and more.

For more information on Loyalty Expo and to get additional information on the SAS and Acxiom research, please visit or contact Cindy Kazan at

About Loyalty 360

Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy.  A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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