STAMFORD, Conn.—Peppers & Rogers Group, the world-recognized leader in customer-based business strategy, released the results of a new study today, Trustability in Health Care. The findings and their implications were presented at the 8th Annual American Health Care Congress in Anaheim, California.
Highlights of the study include:
Respondents said that they would pay on average $30 a month more to do business with a health insurer that they trust. Some respondents report that they would pay up to $100 a month.
Almost 50% of....