Epsilon today released the annual New Mover Report 2012 which looks at consumers' spending habits and brand affinity when they move from one home to another.
Epsilon conducted an online survey of 999 respondents, including both new movers and non-movers, to understand their categories of spend, brand loyalty by category, channel preferences and more. The categories of interest in the survey include household services, electronic products, appliances and professional services.
The three major themes of the report included....