RewardsNOW, Inc. provider of turnkey loyalty program and one of the INC 5000's fastest growing companies the past six consecutive years, has recently launched a new enhancement as a part of their loyalty programs called My Value Center.

My Value Center offers deals, discounts, and coupons in addition to highlighting special deals from hundreds of local and national merchants directly to consumers who are enrolled in a RewardsNOW loyalty program. Additionally, when a consumer shops in My Value Center, they earn bonus points that can be redeemed for 1000's of merchandise items, travel, gift cards and more in their rewards program.

"My Value Center provides our clients the opportunity to offer a different kind of 'double' value to customers and thank them for their business", said Steve VanFleet, CEO and President of RewardsNOW. "Regardless of whether you are a financial institution or any other type of company, the key is to keep the customer happy and coming back. The traditional loyalty model is evolving to meet the needs of different stakeholders -- our client, the consumer, and the merchant - we saw the need to innovate the model so that it would be more effective for all stakeholders," he continued.

RewardsNOW developed My Value Center as a result of how rapidly the world of online offers was growing. At the same time, the company saw a need to move the traditional loyalty program forward into a model that is more aligned with consumer expectations today. As a result, My Value Center merges the two together in one location--the consumer's reward program which becomes a single point offering.

"Our goal with My Value Center is to increase engagement in our clients' rewards programs by making their rewards website a place that customers will want to visit often to check out the latest deals we are offering rather than visiting just once a month to check their point balance," said Anne Gaudette, Director of Product Development. "The more consumer value features we add, the more our clients' customers will come to regard their rewards program website as THE place to go for earning bonus points, shopping online, and saving money."

My Value Center currently includes CouponCents (a subscription-based coupon feature), ShoppingFLING (a merchant funded, online shopping mall) as well as a showcase that features local and client-specific merchant relationships.

"The consumer is continually raising the bar on what they expect when it comes to value," said VanFleet. "To keep pace with these expectations, we'll add more services and a mobile app which will consolidate everything for the consumer and have a local merchant/geo-targeting feature."

About RewardsNOW, Inc.

Loyalty programs generate incremental profits from increased customer retention and acquisition, increased product usage, and a higher level of customer engagement. As the premier provider of turnkey loyalty programs, RewardsNOW and its exclusive Extended Rewards Networksm (ERNsm) encompass all the critical elements for a customer loyalty program to be successful. This includes design, implementation, analysis and reporting, marketing and rewards offerings and redemptions as well as 24/7/365 customer service. For more information, visit .

A demonstration of My Value Center is available upon request.

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