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The app links to the retailer’s loyalty program, CRM system, catalogs, e-commerce, and social media
GUESS introduced a new, highly interactive, mobile app that delivers shopping conveniences such as personal customer service, the latest store and fashion updates, and omni-channel shopping. GUESS partnered with MicroStrategy to develop the fashion store’s new app. MicroStrategy combined multiple features in the mobile platform — links to Guess’ loyalty program, customer relationship system, e....
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