Mobile phone applications and social media were hot topics and the conference sponsor, Loyalty360, put both into action itself during the event. Partnering with Vayulogic and Hanifin Loyalty, the organisers solicited feedback for conference sessions with SMS messaging and shared a live Twitter feed to foster networking and encourage real time discussion of presentations.lrusche This article is copyright 2009 TheWiseMarketer.com).
The three day event began with a series of workshops, most compelling of which was arguable ‘The....