STERLING, Va.—N.E.W. Customer Service Companies, Inc.*, the leading global provider of extended service plans and product care, today announced the launch of a new consumer electronics buyback program that helps consumers turn in their high-tech products to receive a buyback value they can use toward their next technology purchases.
“NEW’s buyback program is a win-win for the customer and the retailer,” said Tony Nader, president and CEO of NEW. “It’s specifically designed to meet the needs of those customers who want to stay on the cutting edge of technology, and it gives them a financial incentive to do so. For retailers, it’s a new way to build long-term relationships with their customers by keeping them coming back for next-generation products.”
Designed for products with rapid-release cycles, NEW’s innovative buyback program gives consumers who want to keep pace with the latest technology a way to recoup a percentage of their original purchase prices before upgrading to the latest and greatest products.
NEW’s buyback program is being offered to retailers as a point-of-sale add-on that drives customer loyalty, repeat purchases and ultimately additional revenue. Products eligible for buyback protection include MP3 players, tablets, laptops, netbooks, GPS units, digital cameras and gaming devices.
A complete turnkey solution, NEW’s buyback program is simple to implement both in store and online. NEW provides the retailer with all the support it needs for a successful program, including marketing and merchandising materials, training, customer care, plan fulfillment, and program administration.
The program is also easy for consumers to use. They simply buy the products and the qualifying buyback plans at point of sale. The customers can then redeem their buyback value any time within two years of purchase date. Upon returning the product, the customer will receive a retailer-branded gift card, e-card or check for the corresponding percentage of the original purchase price. The percentage is based on the working condition of the product and the length of time the consumer owned it.
About N.E.W. Customer Service Companies Inc. (NEW)
*N.E.W. Customer Service Companies, Inc. (NEW), together with its affiliates and member companies, is the leading global provider of extended service plans, buyer protection services and product support. NEW organizations provide coverage to more than 150 million consumers around the world. Founded in 1983, with headquarters in Sterling, Va., NEW provides award-recognized post-sale consumer care for leading retailers, consumer service providers, wireless carriers and financial services firms in the United States, Canada, China, Japan, Turkey and the United Kingdom. NEW delivers a comprehensive customer care solution that begins from the product purchase and extends through the end of the product life cycle. For more information, please visit NEW at www.newcorp.com or call 1-800 WHAT’S NEW (1-800-942-8763).