Neiman Marcus has announced the launch of a new digital hub, called Your Neiman’s. This hub will let people access many different services, now safer and more convenient for customers.
“The world is changing, and we’re all adjusting our habits to accommodate the new normal. Our customers look to Neiman’s to curate the key styles of the season, find their perfect outfits, and help them feel their best. The comfort and safety of our customers and associates are our utmost priority. We’ve introduced innovative ways to be here for them, now in more ways than ever,” said David Goubert, President and Chief Customer Officer, Neiman Marcus Group.
Some of the services offered on this new digital hub include:

  • Stylist Match

    • Customers can have the perks of a stylist without cost or the need to come into the store

    • They can get matched with a stylist by answering questions about lifestyle, personal style, and needs at

    • They are then individually matched with a Style Advisor based on their preferences

  • Remote Assistance

    • Since March, the brand has been supplying a tool, NM Connect, so Stylists can give an in-store experience even while stores aren’t open

  • Virtual Experiences

    • Neiman Marcus has started adapting its in-store events into virtual engagements

    • That might be, according to the news release, cooking demonstrations, designer presentations, or Fashionphile authentication sessions

  • Appointments and Curbside

    • Neiman Marcus has rolled out curbside pickup and personal appointments

“NM Connect has transformed the way sales associates can communicate with their clients. The platform was designed to inspire clients, from offering personalized look books, to completing transactions remotely and instantly,” said Katie Mullen, Chief Digital Officer, Neiman Marcus Group. “With the launch of digital stylists and remote selling capabilities, we are enabling our associates to engage with and support customers anytime, anywhere.”
With the pandemic, the brand has also enhanced the safety measures, including higher standards of cleaning, and a focused effort of high-touch areas.
“While we’re opening another 13 stores to full traffic this week, we are pleased to continue to offer a full range of in-store shopping options, including curbside and appointments, for those who want a more personal experience,” said Goubert.
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