Video rental service Netflix has overtaken Apple to top a US consumer loyalty survey, which has found that customer decision making brand engagement are increasingly being driven by innovation and the total experience of interacting with products and services.
Some 528 brands in 79 categories were assessed for the 15th annual Brand Keys Customer Loyalty Engagement Index (CLEI), which involved face-to-face, telephone and online interviews with 46,000 consumers. The top 10 brands came in as follows: 1. Netflix 2. Apple 3....