At Ally Financial, innovation is its lifeblood. Generating excitement, customer engagement, and interest are all ingredients of its ongoing quest for brand loyalty.
Loyalty360 talked to Ally Financial CMO Andrea Riley about the concept of National Online Bank Day and how that fits into the company’s “Do It Right” message.
Ally Bank is known for its innovative and creative ways to spark customer engagement/customer experience. Can you talk about the genesis of the drone delivery of phone chargers to celebrate National....