Sports fans can be just about the most fervently loyalty group of people around. Through the exhilarating thrill of victory to the heartbreaking distress of defeat, many sports fans will stand by their team with a devotion that can rocket past simple customer loyalty and enter the realm of true evangelism. Sports loyalty is a special kind of customer loyalty that offers a sense of identity and community, often a very large community, which can be of great interest to marketers hoping to attract the biggest number eyes and ears possible.
In....