Name Recognition, Absent Positive Investor Sentiment Toward the Brand, Is Ineffective Among Affluent

Among the top ten most widely known brand names, only Charles Schwab and Fidelity achieve high name recognition,  positive sentiment among affluent investors, and stellar customer satisfaction/loyalty RHINEBECK, N.Y., Sept. 28—New research from Phoenix Marketing International shows that the ten most widely known brands among a list of 34 financial services companies include: Bank of America, Charles Schwab,  E*Trade, Fidelity, Merrill Lynch, Morgan Stanley/Smith Barney,  Prudential, T.RowePrice, Wachovia, and Wells....