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Starbucks has never had a problem with customer engagement or customer loyalty, evidenced by its highly impressive My Starbucks Rewards loyalty program.
And because of that ever-growing loyalty program, the rich are getting richer: Starbucks CEO Howard Schultz said during the company’s third-quarter earnings conference call on July 23 that the My Starbucks Loyalty program membership rose 28% since the same period last year. That translates to 10.4 million active My Starbucks Rewards members, including 6.2 million Gold members (up 32%....
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