Chris Kopenec, Senior Digital Marketing Manager for Chili’s Grill & Bar, told attendees at the Engagement & Experience Expo, hosted by Loyalty360, on Tuesday that the company wanted to implement a loyalty program, but not one that was a cookie-cutter model.
As a result, Chili’s, the flagship brand of Dallas-based Brinker International, launched the My Chili’s Rewards loyalty program in May, featuring more than 70,000 tabletop tablets at its more than 800 company-owned restaurants.
This state-of-the-art loyalty....