A poll question during Tuesday’s Loyalty360 webinar, Why Mobile Should Be at the Core of Your Omni-Channel Personalization Strategy, which was presented by Genesys, asked attendees how they would rate their organizations’ current use of personalization across multiple channels to create better customer experiences.
Only 8% responded ‘very good’ while 52% indicated ‘good/average’; 20% ‘fair’; and 20% either ‘poor’ or ‘non-existent.’
Lindsay Frazier, Mobile ....